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Intellectual property and business : the power of intangible assets / Rodney D. Ryder and Ashwin Madhavan.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles ; London ; New Delhi ; Thousand Oaks : Sage Publications, 2014.Description: xii, 304p. ; 21cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132117919 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 346.73048 RYD 23
LOC classification:
  • KF2979 .R94 2013
Summary: This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Amritsar 346.73048 (Browse shelf(Opens below)) Available IIMASR-01122
Book Book Jammu 346.048 RYD (Browse shelf(Opens below)) Available IIMLJ-693
Total holds: 0

Includes bibliographical references and index.

This book demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organ.

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