The 22 Immutable laws of marketing: by A L Ries and Jack Trout.

By:

Ries, A L

Contributor(s):

Trout, Jack

Material type: Text

TextPublication details: London: Profile Books, 1993.[Reprinted 2006]Description: xii, 143 p.: ill.; 20 cmISBN:

9781861976109
1861976100

Subject(s):

Marketing

DDC classification:

658.8 RIE

Contents:

The law of leadership -- The law of the category -- The law of the mind -- The law of perception -- The law of focus -- The law of exclusivity -- The law of the ladder -- The law of duality -- The law of the opposite -- The law of division -- The law of perspective -- The law of line extension -- The law of sacrifice -- The law of attributes -- The law of candor -- The law of singularity -- The law of unpredictability -- The law of success -- The law of failure -- The law of hype -- The law of accelration -- The law of resources warning.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Bangalore		658.8 RIE (Browse shelf(Opens below))		Available	IIMB-C32696
Book	Bodh Gaya General Stacks	MAR	658.8 RIE (Browse shelf(Opens below))	1	Available	IIMG-001582
Book	Raipur		658.8 RIE-94 (Browse shelf(Opens below))		Available	IIMRP-6259
Book	Shillong				Available	IIMSH-0007603
Book	Shillong				Available	IIMSH-0007604
Book	Sirmaur		658.8 RIE (Browse shelf(Opens below))		Available	000932

Total holds: 0

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Previous	658.8 RIC-11 Develop your marketing skills	658.8 RIE-05 Focus	658.8 RIE-12 Marketing warfare	658.8 RIE-94 The 22 Immutable laws of marketing:	658.8 RIL-11 Marketing and promotion	658.8 RIL-11 Marketing principles	658.8 ROV-16 Luxury the Chinese way: new competitive scenarios	Next

Includes index

The law of leadership --
The law of the category --
The law of the mind --
The law of perception --
The law of focus --
The law of exclusivity --
The law of the ladder --
The law of duality --
The law of the opposite --
The law of division --
The law of perspective --
The law of line extension --
The law of sacrifice --
The law of attributes --
The law of candor --
The law of singularity --
The law of unpredictability --
The law of success --
The law of failure --
The law of hype --
The law of accelration --
The law of resources warning.

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