Pioneers of digital : success stories from leaders in advertising, marketing, search, and social media / Paul Springer, Mel Carson

By:

Springer, Paul

Contributor(s):

Carson, Mel

Material type: Text

TextPublication details: London : Kogan Page, 2012Description: viii, 224 p. : ill. ; 25 cmISBN:

9780749466046
9780749466053 (ebook)

Subject(s):

DDC classification:

658.872 SPR

Summary: "From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"-- Provided by publisher.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Bangalore	658.872 SPR (Browse shelf(Opens below))	Available		IIMB-79661
Book	Jammu	302.231 SPR (Browse shelf(Opens below))	Available		IIMLJ-1150

Total holds: 0

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Previous	302.231 MOR Can you hear me? :	302.231 SAG The SAGE handbook of social media research methods /	302.231 SAG Sage handbook of social media/ edited by Jean Burgess, Alice Marwick and Thomas Poell	302.231 SPR Pioneers of digital :	302.3 ADA Gathering social network data	302.3 BER Learning to negotiate	302.3 GAU Making is connecting	Next

Includes bibliographical references and index

"From 2009 to 2010, digital advertising spend rose 10%, and print advertising spend dropped 25%. Digital accounted for 8% of worldwide advertising spend in 2010 and is projected to reach 20% by 2014. The pioneers featured in this book have had a direct impact on these types of changes in the marketing and advertising industry. Pioneers of Digital discusses the individuals who have fundamentally altered the way advertising, marketing and communications industries operate. Springer and Carson include cases featuring the minds that developed Kinect for Xbox 360, Dove's "Real Beauty" campaign and Artists Without a Label, a free digital music distribution service for independent artists. Their stories explain how digital advertising can be best integrated with other advertising media and show the best approaches for different types of online promotion. Covering the characteristics and strengths of digital advertising media, Pioneers of Digital provides unique insights and advice for readers interested in commercial online thinking"-- Provided by publisher.

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