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Global marketing management / Warren J. Keegan.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Edition: 7th edDescription: 643 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Shillong	658.804 KEE (Browse shelf(Opens below))	Available		IIMSH-0005883

Total holds: 0

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Previous	658.802 KIM Blue ocean strategy	658.802 KIM Blue ocean strategy	658.802 XAN Strategic marketing :	658.804 KEE Global marketing management /	658.804 KRI Cases in rural marketing	658.804 SIN Marketing strateties of small and medium scale industry /	658.81 BAT Skill for sales success /	Next

Includes bibliographical references and index.

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