Quantum marketing: mastering the new marketing mindset for tomorrow's consumers

By:

Rajmannar, Raja

Material type: Text

TextPublication details: Harper Collins Leadership 2021 New YorkDescription: xix, 220 p. ill. Includes bibliographic references and indexISBN:

9781404116191

Subject(s):

DDC classification:

658.8 R2Q8

Summary: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard—one of the worlds most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. Readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking in order to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level. https://harpercollins.co.uk/products/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-raja-rajamannar?variant=39248520577102

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ahmedabad General Stacks	Non-fiction	658.8 R2Q8 (Browse shelf(Opens below))		Available		203937
Book	Bodh Gaya General Stacks	MAR	658.8 RAJ (Browse shelf(Opens below))	1	Available		IIMG-001594

Total holds: 0

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Previous	No cover image available	No cover image available			No cover image available	No cover image available		Next
Previous	658.8 P6 Policies and problems in marketing	658.8 R2M2 Maxi marketing, the new direction in advertising, promotion, and marketing strategy	658.8 R2M2 Marketing analytics roadmap: methods, metrics, and tools	658.8 R2Q8 Quantum marketing: mastering the new marketing mindset for tomorrow's consumers	658.8 R3R3 Redmayne and week's market research	658.8 R4B6 Bottom-Up marketing	658.8 R4T9- 1 The 22 immutable laws of marketing: violate them at your own risk	Next

Table of contents

Marketing's journey: From antiquity to algorithms
The fifth paradigm
Reset the mission of marketing
The data dilemma
AI: The ultimate propellant of quantum marketing
Technology's big bang
Unblocking the blockchains
The sciences behind marketing
All the senses
Loyalty transformed
Advertising (as we know it) is dead!
We are not consumers, we are people
Marketing to businesses and machines
Power in partnerships
Purpose as an imperative
Ethics and brand karma
Marketing through crisis
The quantum CMO

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.
As Chief Marketing Officer of Mastercard—one of the worlds most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.
Readers will:
Understand the evolution of marketing and how to be at the forefront of future change.
Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
Achieve breakthroughs in innovative thinking in order to compete in modern business.
Gain perspective from top marketers across industries.
Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

https://harpercollins.co.uk/products/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-raja-rajamannar?variant=39248520577102

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