Beyond six sigma : profitable growth through customer value creation / Gary A Plaster and Jerry D Alderman
Material type:
TextPublication details: New Jersey : John Wiley, 2006Description: xvi, 303p, 23cmISBN: - 0471681512
- 658.4013 PLA
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Calcutta | 658.4013 PLA (Browse shelf(Opens below)) | Available | IIMC-119187 |
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| 658.4013 PAT Quality control and peer review : | 658.4013 PAT Lean transformation : | 658.4013 PER The TQM transformation : | 658.4013 PLA Beyond six sigma : | 658.4013 PLE Making innovation happen : | 658.4013 PLE Reinventing lean : | 658.4013 PRE Creating a world class quality organisation : |
Six Sigma is an incredibly powerful tool for trimming the fat from business processes and increasing operating efficiency to a point of near-perfection. But the days of cutting costs to create shareholder value are quickly coming to an end. In order to compete in today's super-hot global economy, companies like yours need radically new tools for connecting more closely with customers, identifying emerging market trends, and seizing opportunities for growth. Enter Customer Value Creation (CVC).In this breakthrough guide to driving profitable growth, authors introduce CVC, a revolutionary customer-centered business paradigm that marries Six Sigma tools to the sciences of marketing and strategy.
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