Cases in alliance management : building successful alliances / Jean-Louis Schaan and Micheal J. Kelly
Material type:
- 141294029X
- 658.044 SCH
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Calcutta | 658.044 SCH (Browse shelf(Opens below)) | Available | IIMC-119471 |
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658.044 REU Strategic alliance : | 658.044 RIC Innovation processes in business networks | 658.044 SAN Competence perspectives on managing interfirm interactions / | 658.044 SCH Cases in alliance management : | 658.044 SCH Cases in alliance management : | 658.044 SCO Advances in service network analysis / | 658.044 SEG Intelligent business alliances : |
Drawn from best practices,this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around' the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.
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