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Cases in alliance management : buildings successful alliances / Jean-Louis Schaan and Micheal J. Kelly

By: Contributor(s): Material type: TextTextSeries: The Ivey casebook seriesPublication details: London : Sage publishing, 2007Description: xiv, 318p, 23cmISBN:
  • 141294029X
Subject(s): DDC classification:
  • 658.044 SCH
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.044 SCH (Browse shelf(Opens below)) Available IIMC-119856
Total holds: 0

Drawn from best practices,this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. The authors have organized this book around' the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.

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