The Global public relations handbook : theory, research, and practice / Krishnamurthy Sriramesh and Dejan Vercic.

By:

Sriramesh, Krishnamurthy (ed)

Contributor(s):

Vercic, Dejan (ed)

Material type: Text

TextPublication details: New York : Routledge, 2009.Description: xl, 951 p. 26 cmISBN:

9780415995146

Subject(s):

DDC classification:

659.2 SRI

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	659.2 SRI (Browse shelf(Opens below))	Available		IIMC-127852

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Previous	659.2 SHA Can we do that?! :	659.2 SIM Perspectives in public relations	659.2 SIN Public relations management /	659.2 SRI The Global public relations handbook :	659.2 STA A Practitioner's guide to public relations research, measurement and evaluation	659.2 STE Handbook of public relations	659.2 STO The Management and practice of public relations	Next

This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.

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