Principles of pricing : an analytical approach / Rakesh V Vohra and Lakshman Krishnamurthi

By:

Vohra, Rakesh V

Contributor(s):

Krishnamurthi, Lakshman

Material type: Text

TextPublication details: Cambridge : Cambridge University Press, 2012Description: x, 250p. 23cmISBN:

9781107010659

Subject(s):

Pricing 2. BUSINESS & ECONOMICS / Accounting / Financial

DDC classification:

658.816 VOH

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.816 VOH (Browse shelf(Opens below))	Available		IIMC-135402

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Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics.

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