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Measuring the value of partnering : how to use metrics to plan, develop, and implement successful alliances / Larraine Segil

By: Material type: TextTextPublication details: New Delhi : BPI India, 2012Description: xvii, 279p. 23cmISBN:
  • 9788184975390
Subject(s): DDC classification:
  • 658.044 SEG
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Calcutta 658.044 SEG (Browse shelf(Opens below)) Available IIMC-135842
Total holds: 0

How does one accurately measure an alliance? This book gives readers a system for measuring a relationship's contribution at every stage of the alliance, from creation to implementation to termination. It features case studies drawn from interviews with key players at companies like IBM, Hewlett-Packard, Starbucks, Staples, and Hyundai.

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