Handbook of integrated CSR communication / edited by Sandra Diehl ...[et al.]

Contributor(s):

Diehl, Sandra [editor.]

Material type: Text

TextPublication details: Cham : Springer, 2017Description: xiii, 501p. ; 24cmISBN:

9783319446981

Subject(s):

DDC classification:

174.4 DIE 22

Summary: This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	174.4 DIE (Browse shelf(Opens below))	Available		IIMC-0147007

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Previous	174.4 DEM You want me to do what :	174.4 DEM The Oxford handbook of professional economic ethics /	174.4 DIE Business, institutions, and ethics :	174.4 DIE Handbook of integrated CSR communication /	174.4 DJE Moral foundations of management knowledge /	174.4 DOL Managing by values :	174.4 DON Key issues in business ethics	Next

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program.

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