Fundraising management : analysis planning and practice

By:

Sargeant, Adrian

Contributor(s):

George, Jayne

Publication details: Routledge 2022 LondonEdition: 4th edDescription: 517pISBN:

9780367563714

Subject(s):

DDC classification:

658.15224 SAR

Summary: The modern fundraiser who want to boost profitability and broaden fundraising efforts in this competitive field must apply marketing ideas to non-profit organisations and the fundraising sector. This comprehensive how-to manual provides a strong background in the underlying concepts of professional practises and explores the important issues in fundraising policy, planning, and implementation. This new version of Fundraising Management expands on the success of the previous editions by incorporating an integrated theoretical framework to assist fundraisers in developing a critical and reflective approach to their practise. New to this edition are how-tos on budgeting and building a convincing case for investment, two essential fundamental skills, as well as extensive coverage of digital fundraising and social media fundraising. The revised version also takes into account recent changes in the fundraising environment, such as the establishment of a new fundraising regulator in the United Kingdom and new perspectives on professional ethics. Fundraising Management is endorsed by the Chartered Institute of Fundraising and related to the Certificate and Diploma in Fundraising, making it the official guide to best practise in the UK and internationally. This is a straightforward, problem-solving guide that no student or professional in fundraising should be without.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.15224 SAR (Browse shelf(Opens below))	Available		IIMJ-6408

Total holds: 0

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Table of contents: 1.The History and Development of Fundraising Practice 2.Fundraising Planning: The Fundraising Audit 3.Marketing Research for Fundraising 4.Understanding Giving 5.Strategic Planning: The Fundraising Plan 6.Fundraising Reporting 7.Donor Recruitment 8.Making the Case for Investment 9.Donor Development 10.Major Giving Fundraising 11.Legacies and In-Memoriam Giving 12.Community Fundraising 13.Corporate Fundraising 14.Trust and Foundation Fundraising 15.Digital Fundraising 16.Fundraising in social media 17.Managing Fundraising Teams 18.Leading Fundraising Teams 19.Legal and Ethical Aspects of Fundraising Management

The modern fundraiser who want to boost profitability and broaden fundraising efforts in this competitive field must apply marketing ideas to non-profit organisations and the fundraising sector. This comprehensive how-to manual provides a strong background in the underlying concepts of professional practises and explores the important issues in fundraising policy, planning, and implementation. This new version of Fundraising Management expands on the success of the previous editions by incorporating an integrated theoretical framework to assist fundraisers in developing a critical and reflective approach to their practise. New to this edition are how-tos on budgeting and building a convincing case for investment, two essential fundamental skills, as well as extensive coverage of digital fundraising and social media fundraising. The revised version also takes into account recent changes in the fundraising environment, such as the establishment of a new fundraising regulator in the United Kingdom and new perspectives on professional ethics. Fundraising Management is endorsed by the Chartered Institute of Fundraising and related to the Certificate and Diploma in Fundraising, making it the official guide to best practise in the UK and internationally. This is a straightforward, problem-solving guide that no student or professional in fundraising should be without.

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