Storytelling for business : the art and science of creating connection in the digital age

By:

Wozny, Rob

Publication details: Practical Inspiration Publishing 2023. London :Description: 223 pISBN:

9781788603454

Subject(s):

DDC classification:

658.45 WOZ

Summary: "Storytelling for Business: The Art and Science of Creating Connection in the Digital Age" by Rob Wozny delves into the power of storytelling as a strategic tool for businesses in today's digital landscape. The book explores how effective storytelling can foster meaningful connections with stakeholders, enhance brand communication, and drive business success. Wozny provides practical insights, techniques, and real-world examples to guide readers in crafting compelling narratives that resonate with their audiences and create lasting impact.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.45 WOZ (Browse shelf(Opens below))	Available		IIMJ-7921

Total holds: 0

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Table Of Contents Chapter 1: The (Growing!) Need for Storytelling Chapter 2: The Story Behind The Story Chapter 3: Build Your Own Media Network Chapter 4: Choose Your Channel Chapter 5: Managing The Media Chapter 6: People Power Chapter 7: Audience Analysis Chapter 8: When a Story Goes Sideways Chapter 9: The Inside Story Chapter 10: Making Measurement Matter Chapter 11: The Stories You Tell Yourself

"Storytelling for Business: The Art and Science of Creating Connection in the Digital Age" by Rob Wozny delves into the power of storytelling as a strategic tool for businesses in today's digital landscape. The book explores how effective storytelling can foster meaningful connections with stakeholders, enhance brand communication, and drive business success. Wozny provides practical insights, techniques, and real-world examples to guide readers in crafting compelling narratives that resonate with their audiences and create lasting impact.

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