Reality of virtuality : harness the power of virtual reality to connect with consumers

Part I: Selecting VR Type Based on Your Resources Chapter 1: VR Technology Chapter 2: The Spectrum of Immersion Chapter 3: VR Content Features: Graphics, Sounds, and Narrative Chapter 4: Sensory Inputs in VR Part II: Selecting VR Type Based on Your Customers Chapter 5: Your Customers' VR Readiness and Ways to Improve It Chapter 6: Customer Involvement-Based Strategy Part III: Purpose-Driven Design of Your VR Chapter 7: Boosting Consumer Engagement via VR Chapter 8: Changing Attitudes and Building Your Brand via VR Chapter 9: Storytelling in VR: Reality Versus Fantasy Chapter 10: Selling Your Products in VR: V-Commerce Chapter 11: Co-Creation in VR Chapter 12: VR-Based Events Chapter 13: Pre-VR: Reaching Customers Chapter 14: Post-VR: Managing the Relationship

This book discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives (i.e., consumer engagement, brand building, attitude management, selling in VR, product co-creation, publicity, awareness building and more), and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, the ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout to fully illustrate each lesson, giving marketers a solid foundation for their VR endeavours in the field today and in the future.