Corporate explorer fieldbook : how to build new ventures in established companies

1. Strategy Manifesto: Answering the Big "Why" 2. Hunting Zones: Selecting Where to Explore 3. Outside‐In: Overcoming Toxic Assumptions with Market Insight 4. Jobs‐to‐be‐Done: Defining a Market by Customer Outcome 5. Ideation from Within: How to Generate Breakthrough Ideas from Within Large Corporations 6. Ideation from Outside: A Step‐by‐Step Guide to Challenge‐Driven Innovation 7. Business Model Maturity: Using Customer Evidence to Validate New Ventures 8. Get Out of the Building: How to Gather Customer Discovery Data with Interviews 9. Value Propositions: Using Value Flows and Design Criteria Maps to Create Customer Delight 10. Business Experiments: De?risking Execution Spend Through Experiments 11. Ecosystems: Building an Ecosystem Playbook for Scaling a New Venture 12. Validation: Managing the Journey from Concept to Scale 13. Ambidextrous Organization: What It Is, When to Use It 14. Explore Unit: How to Build a Team for Exploration 15. Strategic Diversity: Selecting and Developing Corporate Exploration Teams 16. Leading High‐Stakes Conversations: Getting the Senior Team Onboard 17. Leadership Movement: Enrolling Others in the Work of Transformation 18. Organizational Culture: The Silent Killer of Exploration

This book is a comprehensive guide for corporate entrepreneurs looking to launch new ventures within their existing companies. It provides tools and methodologies to develop a practical strategy, gather market insights, and reduce organizational risk. The book also teaches how to select and compensate the right people to act as corporate explorers, secure executive buy-in, conduct micro-experiments, and generate breakthrough ideas.