Business & marketing across cultures

By:

Lee, Julie Anne

Contributor(s):

Material type: Text

TextPublication details: Sage 2023 London Description: 257pISBN:

9781529754377

Subject(s):

DDC classification:

658.18 LEE

Summary: This book focuses on understanding cultural differences in the global business environment to foster success. It explores the roles of culture, communication, language, interactions, decision-making, market entry, and business planning in global business. The authors emphasize the importance of cultural self-reflection for better local market strategies. The book links to the x-culture learning project, an experiential multicultural exercise for students and practitioners. It is essential for university and college students of international and cross-cultural marketing and international and intercultural business, as well as business and marketing practitioners working in global contexts.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Jammu General Stacks	Non-fiction	658.18 LEE (Browse shelf(Opens below))	Available		IIMJ-8586

Total holds: 0

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1. Similarities and Differences Across and Within Cultures 2. Communication and Language 3. Intercultural Interactions in Business and Marketing 4. Market Entry and Expansion Decisions Across Cultures 5. Cross-Cultural Marketing Strategy and Implementation 6. Designing a Culturally Sensitive Business Plan

This book focuses on understanding cultural differences in the global business environment to foster success. It explores the roles of culture, communication, language, interactions, decision-making, market entry, and business planning in global business. The authors emphasize the importance of cultural self-reflection for better local market strategies. The book links to the x-culture learning project, an experiential multicultural exercise for students and practitioners. It is essential for university and college students of international and cross-cultural marketing and international and intercultural business, as well as business and marketing practitioners working in global contexts.

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