Cases on digital entrepreneurship : how digital technologies are transforming the entrepreneurial process in existing businesses and start-ups

1. What do my customers really want? Pivoting digital technology and business models in emergency response management 2. The dark side of a student online startup E-Bro APS: opportunities and challenges for digital social entrepreneurs 3. The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources 4. Agroads case: technological solutions for the agricultural sector 5. Leveraging collaboration between academic research and SMEs to support digital transformation in the agri-food Italian industry: the case of Santomiele 6. Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification 7. Escaping the "tortoise shell paradox": digitalization and servitization in the green building construction industry - the case of Marlegno 8. case of Dodo Pizza: how a Russian pizza making startup transformed itself into a thriving digital company 9. entrepreneurship for influencer marketing: the case of Buzzoole 10. Digital entrepreneurship for influencer marketing: The case of buzzoole 11. How to stay agile while growing: (re-)designing the IT landscape of a digital gazelle in the online marketing industry 12. Lenali, the first audio social media: the Malian app empowering small-business owners

This book helps answer these questions through real-world case studies and lessons learnt from the perspectives of real entrepreneurs in various industries, countries and types of business. Each case has abundant materials to support learning and reflection, including: - discussion questions and assignments to stretch students - decision-making simulations - rich and detailed teaching notes to help enliven your teaching. Highlighting how entrepreneurship is changing in the digital age, this book will be an excellent resource for teachers and students of entrepreneurship, innovation management, new venture creation, marketing and strategy.