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41.
Advertising and consumer psychology. v.3 by
Publication details: New York Praeger 1986
Availability: Items available for loan: Lucknow (1).

42.
Psychological processes and advertising effects theory, research, and applications by
Publication details: New Jersey Lawrence Erlbaum 1985
Availability: Items available for loan: Lucknow (1).

43.
Cognitive and affective responses to advertising by
Publication details: Lexington Lexington Books 1989
Availability: Items available for loan: Lucknow (1).

44.
Beyond mind games the marketing power of psychographics by
Publication details: Ithaca American Demographics Books 1992
Availability: Items available for loan: Lucknow (1).

45.
46.
Advertising exposure, memory, and choice Edited by Andrew A. Mitchell by
Publication details: New Jersey LEA 1993
Availability: Items available for loan: Lucknow (1).

47.
Visual persuasion the role images in advertising by
Publication details: Thousand Oaks Sage 1996
Availability: Items available for loan: Lucknow (1).

48.
Branded mind: What neuroscience really tells us about the puzzle of the brand by
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: Kashipur (1).

49.
About face the secrets of emotionally effective advertising by
Publication details: London Kogan 2010
Availability: Items available for loan: Kashipur (1).

50.
Alchemy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Penguin, 2019
Availability: Items available for loan: Kozhikode (1)Call number: 659.1:159.9 SUT/A.

51.
Persuasive imagery : A consumer response perspective by Series: Advertising and consumer psychology
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2003
Availability: Items available for loan: Kozhikode (1)Call number: 159.947 SCO/P.

52.
The image-makers : secrets of successful advertising / by William Meyers by
Material type: Text Text; Literary form: Not fiction
Publication details: New York, N.Y. : Times Books, c1984
Availability: Items available for loan: Bangalore (1)Call number: 659.1 MEY.

53.
Manipulators: A conspiracy to make us buy / by Jeffrey Robinson. by
Material type: Text Text; Literary form: Not fiction
Publication details: London: Simon & Schuster, 1998
Availability: Items available for loan: Bangalore (1)Call number: 823.914 ROB.

54.
The marketing power of emotion / by john O'Shaughnessy and nicholas Jackson O'Shaughnessy by
Material type: Text Text; Literary form: Not fiction
Publication details: Delhi : Oxford University Press, 2003
Availability: Items available for loan: Bangalore (1)Call number: 658.8342 OSH.

55.
Mental world of brands: Mind, memory and brand success / by Giep Franzen, Margot Bouwman. by
Material type: Text Text; Literary form: Not fiction
Publication details: United Kingdom: WARC, 2001
Availability: Items available for loan: Bangalore (1)Call number: 658.827 FRA.

56.
Seven lost secrets success: Millon dollar ideas of Bruce Barton, Americas forgotten genius / by Joe Vitale. by
Material type: Text Text; Literary form: Not fiction
Publication details: Hoboken: John Wiley, 2007
Availability: Items available for loan: Bangalore (1)Call number: 659.1 VIT.

57.
Brand sense: Sensory secrets behind the stuff we buy / by Martin Lindstrom ; foreword by Philip Kotler. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form:
Publication details: London : KoganPage, 2010
Availability: Items available for loan: Bangalore (1)Call number: 658.827 LIN.

58.
About face: The secrets of emotionally effective advertising / Dan Hill. by
Material type: Text Text; Format: print
Publication details: London : Kogan Page Limited, 2010
Availability: Items available for loan: Bangalore (1)Call number: 659.1019 HIL. Jammu (1)Call number: 659.1 HIL.

59.
Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Psychology, c2008
Availability: Items available for loan: Bangalore (1)Call number: 658.8342 HAU.

60.
The branded mind : what neuroscience really tells us about the puzzle of the brain and the brand / Erik du Plessis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2011
Availability: Items available for loan: Bangalore (1)Call number: 658.8342 DUP. Jammu (1)Call number: 658.827 PLE.

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