Legends in marketing. Jagdish N. Sheth Sheth, Jagdish N.

By: Contributor(s): Material type: TextTextPublication details: New Delhi Sage Publications 2010Description: xxxiv, 231 p. Vol.4: International marketingISBN:
  • 9788132103004(HB) (set of 8 volumes)
Subject(s): DDC classification:
  • 658.90092
Summary: The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.
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Item type Current library Call number Vol info Status Date due Barcode Item holds
Book Book Ahmedabad 658.90092 S4L3-IV (Browse shelf(Opens below)) Vol.4 Available 169609
Total holds: 0

The objective of this series is to capture the essence of the contributions of some of the legends over the course of the hundred years of marketing as a discipline. Besides republishing some of the seminal work of the legends, an innovative feature of the series is the interview section. Various researchers in the field pose questions that many of us may have wanted to ask of these legends. The first legend we pay tribute to is Professor Jagdish Sheth. He has contributed to the marketing discipline in a number of ways with the book that he co-authored, "The Theory of Buyer Behavior", still considered a classic, forty years after its publication.

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