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Why not?: how to use everyday ingenuity to solve problems big and small Nalebuff, Barry by
Publication details: Boston Harvard Business School Press 2003
Availability: Items available for loan: Ahmedabad (1)Call number: 153 N2W4.

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How brands grow : including emerging markets, services, durables, B2B and luxury brands: part II by
Publication details: 2022 Oxford Melbourne
Availability: Items available for loan: Jammu (1)Call number: 658.827 SHA.

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Better brand health : measures and metrics for a how brands grow world by
Publication details: 2022 Oxford Docklands
Availability: Items available for loan: Jammu (1)Call number: 658.827 ROM.

5.
Building distinctive brand assets : fields of practice by
Publication details: Australia Oxford University Press 2018
Availability: Items available for loan: Jammu (1)Call number: 658.8 ROM.

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