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Services marketing : Concepts, strategies & cases / by K. Douglas Hoffman, John E.G. Bateson.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson /South-Western, c2006.Edition: 3rd edDescription: xix, 588 p. : illISBN:
  • 9788131503270 (pbk.)
Subject(s): DDC classification:
  • 658.8 HOF
Abstract: Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 658.8 HOF (Browse shelf(Opens below)) Available IIMB-C32175
Total holds: 0

Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

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