Empirical generalizations about marketing impact / edited by Dominique M. Hanssens.

Contributor(s): Material type: TextTextSeries: Relevant knowledge seriesPublication details: Cambridge, Mass. : Marketing Science Institute, c2015.Edition: 2nd edDescription: 195 pagesISBN:
  • 9780982387733 (pbk.) Rs.3183.00
Subject(s): DDC classification:
  • 658.8007222 HAN
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Bangalore 658.8007222 HAN (Browse shelf(Opens below)) Available IIMB-83847
Total holds: 0

Includes bibliographical references.

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