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Creative advertising: theory and practice Moriarty, Sandra E. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, New Jersey Prentice-Hall 1986
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 M6C7.

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Advertising & IMC: principles and practice by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Pearson/Prentice Hall 2012
Availability: Items available for loan: Ahmedabad (1)Call number: 659.1 M6A2.

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