Cases in alliance management : building successful alliances / Jean-Louis Schaan and Micheal J. Kelly

By:

Schaan, Jean-Louis

Contributor(s):

Kelly, Micheal J

Material type: Text

TextSeries: The Ivey casebook seriesPublication details: Thousand Oaks : Sage Publication, 2007Description: xiv, 318p, 24cmISBN:

141294029X

Subject(s):

Strategic alliance (Business)

DDC classification:

658.044 SCH

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.044 SCH (Browse shelf(Opens below))	Available		IIMC-119471

Total holds: 0

Drawn from best practices,this book provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheal J. Kelly have organized this book around' the four major phases in the alliance formation and management process-strategic rationale, partner selection, negotiation, and implementation.

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