Market busters : 40 strategic moves that drive exceptional business growth / Rita Gunther McGrath and Ian C MacMillan

By:

McGrath, Rita Gunther

Contributor(s):

MacMillan, Ian C

Material type: Text

TextPublication details: Boston : Harvard Business School Press, 2005Description: viii, 264p, 24cmISBN:

1591391237

Subject(s):

DDC classification:

658.4012 MAC

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.4012 MAC (Browse shelf(Opens below))	Available		IIMC-120511

Total holds: 0

If all firms face similar obstacles to profitable growth, how do some companies successfully burst through these barriers, leaving their competitors in the dust?The authors argue that an answer to this question lies in Market Busters. Best of all, the authors say, opportunities for identifying and executing such moves can be unearthed throughout a companys existing business platform if managers know where and how to look for them. The authors practical tools and checklists to help leaders determine the best marketbusting move to use in a given situation. Vivid company examples illustrate the moves in practice, and clear guidelines aid managers in implementing their chosen moves effectively

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