Tourism marketing / B S Badan and Harish Bhatt

By:

Badan, B S

Contributor(s):

Bhatt, Harish

Material type: Text

TextPublication details: New Delhi : Commonwealth, 2007Description: 342p, 21cmISBN:

8131100626

Subject(s):

Tourism -- Marketing

DDC classification:

338.4791 BAD

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	338.4791 BAD (Browse shelf(Opens below))	Available		IIMC-123783

Total holds: 0

Marketing tourism unlike marketing any other commodity is quite a complex activity, because producer is selling a thing that do not have any physical existence and consumer's demand is his desire and feeling that he cannot show but express only which differs from in divided to individual. The complexity of marketing tourism as a phenomenon is described throughout the book. Maximum possible topics related to subject are covered and discussed widely those will definitely help students, teachers and researchers.

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