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Advertising media sourcebook / Peter B. Turk, Donald W. Jugenheimer, Arnold M. Barban.

By: Contributor(s): Material type: TextTextPublication details: Lincolnwood, Ill. : NTC Business Books, c1997.Edition: 4th edDescription: vii, 102 p. : ill. ; 28 cmISBN:
  • 0844235210 (alk. paper)
Subject(s): DDC classification:
  • 659.1/0973 20
LOC classification:
  • HF5826.5 .A38 1997
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Indore 659.10973 A2T8 (Browse shelf(Opens below)) Available IIMI-3042
Total holds: 0

Barban's name appears first on the earlier edition.

Includes index.

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