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	1.	Marketing to boomers and beyond by Wolfe, David B Series: Edition: Material type: Text Publication details: New York McGraw-Hill, Inc 1993 Availability: Not available: Kozhikode: Damaged (1).
	2.	Consumer Behaviour by Loudon, David L Della Bitta, Albert J Series: Edition: 4.0 Material type: Text Publication details: New Delhi TMH. 2009 Availability: Items available for loan: Kozhikode (1)Call number: 658.818(73) LOU. Place hold
	3.	Consumer behaviour (With CD ROM) by Hawkins Best, Roger J Series: Edition: 9.0 Material type: Text Publication details: New Delhi Tata McGraw-Hill 2004 Availability: Items available for loan: Shillong (2). Not available: Kozhikode: Checked out (1). Place hold
	4.	Consumer Behaviour : Concepts and applications by Loudon, David L Della Bitta, Albert J Series: McGraw-Hill Series in Marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill, Inc. 2002 Availability: Items available for loan: Kozhikode (1)Call number: 658.818(73) LOU;1/C. Place hold
	5.	The observational research handbook: understanding how consumers live with your product Abrams, Bill by Abrams, Bill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago NTC Business Books 2001 Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 A2O2. Place hold
	6.	Mass affluence: seven new rules of marketing to today's consumer Nunes, Paul by Nunes, Paul Johnson, Brian Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2004 Availability: Items available for loan: Ahmedabad (1)Call number: 658.80979 N8M2. Place hold
	7.	Reluctant capitalists: bookselling and the culture of consumption Miller, Laura J. by Miller, Laura J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago University of Chicago Press 2007 Availability: Items available for loan: Ahmedabad (1)Call number: 381.450973 M4R3. Place hold
	8.	Consumer behavior: Implications for marketing strategy / by Del I Hawkins, Roger J Best, Kenneth A Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 5th ed. Material type: Text; Literary form: Not fiction Publication details: Boston: Irwin, 1992 Availability: Items available for loan: Bangalore (1)Call number: 658.83240973 HAW. Place hold
	9.	Consumer behavior: Implications for marketing strategy / by Del I Hawkins, Roger J Best, Kenneth A Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: The Irwin series in marketing Edition: 6th ed. Material type: Text; Literary form: Not fiction Publication details: Chicago: Irwin, 1995 Availability: Items available for loan: Bangalore (1)Call number: 658.83420973 HAW. Place hold
	10.	Consumer behaviour: Concepts and applications / by David L Loudon, Albert J Della Bitta. by Loudon, David L Della, Bitta Albert J Edition: 4th ed. Material type: Text; Literary form: Not fiction Publication details: New York: McGraw-Hill, 1993 Availability: Items available for loan: Bangalore (1)Call number: 658.834 LOU. Place hold
	11.	Consumer behaviour: Implications for marketing strategy / by Del I Hawkins, Roger J Best, Kenneth A Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Edition: 4th ed. Material type: Text; Literary form: Not fiction Publication details: Boston: BPI Irwin, 1989 Availability: Items available for loan: Bangalore (2)Call number: 658.83240973 HAW, ... Place hold
	12.	Customers rule: Why the e-commerce honeymoon is over and where winning business go from here / by Roger Blackwell, Kristina Stephan. by Blackwell, Roger Stephan, Kristina Material type: Text; Literary form: Not fiction Publication details: New York: Crown Business, 2001 Availability: Items available for loan: Bangalore (1)Call number: 658.84 BLA. Place hold
	13.	Marketing to boomers and beyond: Strategies for reaching Americas wealthiest market / by David B Wolfe. by Wolfe, david B Material type: Text; Literary form: Not fiction Publication details: New York: McGraw-Hill, 1993 Availability: Items available for loan: Bangalore (1)Call number: 658.8348 WOL. Place hold
	14.	Predatory marketing: What everyone in business needs to know to win tody's consumer / by C Britt Beemer, Robert L Shook. by Beemer, C Britt Shook, Robert L Material type: Text; Literary form: Not fiction Publication details: New York: Broadway, 1997 Availability: Items available for loan: Bangalore (1)Call number: 658.800973 BEE. Place hold

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