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1.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher number:
  • 12063659
Publication details: New York : Springer, 2008
Availability: Items available for loan: Ahmedabad (1)Call number: 658.872 .

2.
Mathematical models of distribution channels / by Charles A. Ingene, Mark E. Parry. by Series: International series in quantitative marketing ; 17
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kluwer Academic Publishers, 2004
Availability: Items available for loan: Kashipur (2)Call number: , ...

3.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin by Series: International series in quantitative marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Springer, c2008
Availability: Items available for loan: Indore (1)Call number: 658.84 B5D2.

4.
Mathematical models of distribution channels / by Charles A. Ingene,and Mark E. Parry. by Series: International series in quantitative marketing ; 17
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Kluwer Academic publishers, 2004
Availability: Items available for loan: Indore (1)Call number: 658.8700151 I6M2.

5.
Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert. by Series: International series in quantitative marketing ; 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Kluwer, c2000
Availability: Items available for loan: Udaipur (1)Call number: 658.802.

6.
Market-share analysis: evaluating competitive marketing effectiveness Cooper, Lee G by Series: International series in quantitative marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Kluwer Academic Publishers 1988
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 C6M22.

7.
Marketing decisions under uncertainty Nguyen, Dung by Series: International Series in Quantitative Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Kluwer Academic Publishers 1997
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 N4M2.

8.
Market segmentation: conceptual and methodological foundations Wedel, Michel by Series: International series in quantitative marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: The Netherlands Kluwer Academic Publishers 2000
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 W3M2/2003.

9.
Market response models: econometric and time series analysis Hanssens, Dominique M. by Series: International series in quantitative marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Kluwer Academic Publishers 2001
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8015195 H2M2.

10.
Mathematical models of distribution channels Ingene, Charles A. by Series: International Series in Quantitative Marketing (v. 17)
Publication details: Oxford Springer 2004
Availability: Not available: Ahmedabad: Checked out (1).

11.
Market response models econometric and time series analysis by Series: International series in quantitative marketing
Publication details: Boston Kluwer Academic 1990
Availability: Items available for loan: Lucknow (1).

12.
Market response models econometric and time series analysis by Series: International series in quantitative marketing
Edition: 2nd ed
Publication details: Boston Kluwer Academic 2001
Availability: Items available for loan: Lucknow (1).

13.
14.
Managing business interfaces : marketing, engineering, and manufacturing perspectives. / edited by Amiya K. Chakravarty and Jehoshua Eliashberg. by Series: International series in quantitative marketing ; 16
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Kluwer, c2004
Availability: Items available for loan: Bangalore (1)Call number: 658 CHA.

15.
Market response models: econometric and time series analysis / by Dominique M Hanssens, Leonard J Parsons, Randall L Schultz. by Series: International series in quantitative marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Kluwer Academic Publishers, 2001
Availability: Items available for loan: Bangalore (1)Call number: 658.8015195 HAN.

16.
Market segmentation: Conceptual and methodological foundations / by Michael Wadel, Wagner A Kamakura. by Series: International series in quantitative marketing
Edition: 2nd ed.
Material type: Text Text; Literary form: Not fiction
Publication details: London: Kluwer, 2000
Availability: Items available for loan: Bangalore (1)Call number: 658.802 WED (C).

17.
Marketing research and modeling: Progress and prospects - A tribute to Paul E Green / edited by Yoram Wind, Paul E Green. by Series: International series in Quantitative Marketing
Material type: Text Text; Literary form: Not fiction
Publication details: Boston: Kluwer, 2004
Availability: Items available for loan: Bangalore (1)Call number: 658.83 WIN.

18.
New-product diffusion models / edited by Vijay Mahajan, Eitan Muller, Yoram Wind. by Series: International series in quantitative marketing ; 11
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Kluwer Academic, c2000
Availability: Items available for loan: Bangalore (2)Call number: 658.575 MAH (C), ...

19.
New product diffusion models / edited by Vijay Mahajan, Eitan Muller and Yoram Wind by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Kluwer Academic, 2000
Availability: Items available for loan: Calcutta (1)Call number: 658.575 MAH.

20.
Market segmentation : conceptual and methodological foundations / Michel Wedel and Wagner A Kamakura by Series: International series in quantitative marketing
Edition: 2nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Kluwer Academic Publishers, 1999
Availability: Items available for loan: Calcutta (1)Call number: 658.802 WED.

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