Fundamentals of media effects

By:

Bryant, Jennings

Series: McGrawHill Series in Mass Communication and JournalismPublication details: Boston McGrawHill 2002Description: xix, 395 pISBN:

9780071130073

Subject(s):

DDC classification:

302.23

Summary: Fundamentals of Media Effects, is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	302.23 B7F8 (Browse shelf(Opens below))	Available		165398

Total holds: 0

Fundamentals of Media Effects, is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and theories that serve as the basis for different types of media effects research. The final section, Section 3, Key Areas of Research, delves into the specific areas of inquiry.

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