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	1.	Advertising agency audit Farbey, A.D. A three-part guide to auditing your advertising agency, evaluating new agencies and establishing effective in-house disciplines by Farbey, A.D Series: Portfolio of marketing audits Material type: Text Publication details: Cambridge Cambridge Strategy Publications Ltd., n.d Availability: Items available for loan: Ahmedabad (1)Call number: 659.112 F2A2. Place hold
	2.	The brand management audit: a six-step approach to evaluating the business performance of any brand and its importance to your company Knight, Don by Knight, Don Series: Portfolio of marketing audits Material type: Text Publication details: Cambridge, UK Cambridge Strategy Publications Ltd., n.d Availability: Items available for loan: Ahmedabad (1)Call number: 659.12 K6B7. Place hold
	3.	The customer loyalty audit Bhote, Keki R. A seven-step audit to determine how well-equipped you are to win and retain customer loyalty by Bhote, Keki R Series: Portfolio of Marketing Audits Material type: Text Publication details: Cambridge Cambridge Strategy Publications Ltd Availability: Items available for loan: Ahmedabad (1)Call number: 658.812 B4C8. Place hold
	4.	Customer support audit: the tools to measure and monitor your company's whole customer support and after-sales program Armistead, Colin by Armistead, Colin Series: Portfolio of Marketing Audits Material type: Text Publication details: Cambridge, UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 A7C8. Place hold
	5.	The Franchising Audit Taube, David C. A complete self-assessment framework to measure the likely success of an existing or planned franchise initiative by Taube, David C Series: Portfolio of Marketing Audits Material type: Text Publication details: Cambridge Cambridge Strategy Publications Ltd. Availability: Items available for loan: Ahmedabad (1)Call number: 658.87 T2F7. Place hold
	6.	The internet market research audit West, Christopher by West, Christopher Series: Portfolio of marketing audits Material type: Text Publication details: UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Ahmedabad (1)Call number: 658.84 W3I6. Place hold
	7.	The market research audit West, Christopher A structured self-assessment to analyze the effectiveness of your market research and information gathering functions by West, Christopher Series: Portfolio of Marketing Audits Material type: Text Publication details: Cambridge, UK Cambridge Strategy Publications Ltd. Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 W3M2. Place hold
	8.	The pricing strategy audit Monroe, Kent B. an in-company assessment to help create the best possible pricing strategy for your organization by Monroe, Kent B Series: Portfolio of Marketing Audits Material type: Text Publication details: Cambridge, UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 M6P7. Place hold
	9.	The strategic marketing plan audit: a detailed top management review of every aspect of your company's marketing strategy Baker, Michael by Baker, Michael Series: Portfolio of Marketing Audits Material type: Text Publication details: Cambridge, UK Cambridge Strategy Publications Ltd., Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B2S8. Place hold
	10.	Web site audit: a complete non-technical assessment of your company's web site and the strategy behind it Kirker, Tracy Benson by Kirker, Tracy Benson Series: Portfolio of marketing audits Publication details: Cambridge Cambridge Strategy Publications Ltd. Availability: Items available for loan: Ahmedabad (1)Call number: 004.67 K4W3. Place hold

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