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1.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : South-Western College Pub., c1998
Other title:
  • Consumer behavior
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6A7.

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2.
Servicescapes : the concept of place in contemporary markets / John F. Sherry, Jr., editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, 1998
Availability: Items available for loan: Indore (1)Call number: 658.8342 S3S4.

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3.
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr. editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : SAGE Publications, c1995
Online resources:
Availability: Items available for loan: Indore (1)Call number: 658.8342 C6S4.

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4.
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : McGraw-Hill, c2000
Online resources:
Availability: Items available for loan: Indore (1)Call number: 338.5 M4F7.

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5.
Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2005
Online resources:
Availability: Items available for loan: Indore (1)Call number: 339.47 R2I6.

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6.
Critical marketing : contemporary issues in marketing / edited by Mark Tadajewski and Douglas Brownlie. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, UK ; Hoboken, NJ : Wiley, c2008
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 658.8 .

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7.
Analyzing decision making : metric conjoint analysis / Jordan J. Louviere. by Series: Sage university papers series. Quantitative applications in the social sciences ; ; no. 07-067.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Newbury Park : Sage Publications, [c1988]
Availability: Items available for loan: Kozhikode (1)Call number: 519.22 QAS.67 .

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8.
Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group / edited by Michael J. Silverstein and George Stalk, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 366.01 SIL .

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9.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 366.1 DEM .

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10.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:659.1 MOO .

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11.
Consumer behavior II : the meaning of consumption / edited by Margaret K. Hogg. by Series: Sage library in business and management
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2006
Other title:
  • Consumer behavior two
Availability: Items available for loan: Kozhikode (1)Call number: 366.1 HOG.6 .

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12.
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:366.1 GIL .

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13.
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / edited by Andrew R. Thomas ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger Publishers, 2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.87 THO/P .

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14.
The Oxford handbook of the history of consumption / edited by Frank Trentmann. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; New York : Oxford University Press, 2012
Other title:
  • History of consumption
Availability: Items available for loan: Kozhikode (1)Call number: 330.567.4 TRE/O .

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15.
Customer sense : how the 5 senses influence buying behavior / Aradhna Krishna. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Palgrave Macmillan, 2013
Availability: Items available for loan: Kozhikode (2)Call number: 658.818 KRI/C , ...

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16.
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by
Edition: Fourth Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE Publications, Inc., [2014]
Availability: Items available for loan: Kozhikode (1)Call number: .

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17.
Consuming experience / edited by Antonella Carù and Bernard Cova. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.818 CAR/C .

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18.
Consumer behavior / Dorothy Cohen. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Random House Business Division, c1981
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

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19.
Consumer behavior [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. by Series: Holt, Rinehart and Winston marketing series
Edition: 2d ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Holt, Rinehart and Winston [1973]
Availability: Items available for loan: Ahmedabad (6)Call number: 658.83 , ...

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20.
An investigation of brand choice processes. [By] B. Wierenga. Foreword by M. T. G. Meulenberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [Rotterdam] Rotterdam University Press, 1974
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

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