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1.
An econometric approach to a marketing decision model [by] Ronald E. Frank and William F. Massy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass., MIT Press [1971]
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

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2.
Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind. by Series: Series on econometrics and management sciences ; v. 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Ballinger, 1986
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 .

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3.
Quantitative methods in marketing / Graham J. Hooley by
Material type: Text Text; Literary form: Not fiction
Publication details: London : Thomson Business Press, 1999
Availability: Items available for loan: Indore (1)Call number: 658.800151 Q8H6.

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4.
Building models for marketing decisions / Peter S. H. Leeflang, Dick R. Wittink, and Michael Wedel. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Kluwer Academic publishers, 2000
Availability: Items available for loan: Indore (1)Call number: 658.8 B8L3.

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5.
Rolling out new products across international markets: causes of delays / George M Chryssochoidis by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: Palgrave macmillan, 2004
Availability: Items available for loan: Indore (1)Call number: 658.848 C4R6.

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6.
Data-driven marketing: the 15 metrics everyone in marketing should know by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India 2010
Availability: Items available for loan: Nagpur (1)Call number: 658.83 J3D2.

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7.
Bayesian Statistics and Marketing by
Edition: 1st Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons 2005
Availability: Items available for loan: Udaipur (1)Call number: 519.5420688.

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8.
Building implementable marketing models / Philippe A. Naert and Peter S. H. Leeflang. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Leiden ; Boston : Hingham, Mass. : Martinus Nijhoff Social Sciences Division ; distributed by Kluwer Boston, 1978
Availability: Items available for loan: Udaipur (1)Call number: 658.800151.

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9.
Building models for marketing decisions / Peter S.H. Leeflang, Dick R. Wittink, Michel Wedel and Philippe A. Naert. by Series: International series in quantitative marketing ; 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Kluwer, c2000
Online resources:
Availability: Items available for loan: Udaipur (1)Call number: 658.802.

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10.
Levels of corporate globalization by Series:
Edition:
Material type: Text Text
Publication details: New York Palgrave Macmillan 2004
Availability: Items available for loan: Kozhikode (1)Call number: 658.84 KVC.

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11.
Bayesian statistics and marketing by Series:
Edition:
Material type: Text Text
Publication details: Malden John Wiley 2005
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.2 ROS.

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12.
Statistical modeling for management by Series:
Edition:
Material type: Text Text
Publication details: Loss Angeles Sage 2008
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:519.23 HUT.

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13.
Marketing by Series: Handbooks in operations research and management scienceVol 5
Edition:
Material type: Text Text
Publication details: Amsterdam North- Holland 1993
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 ELI/M.

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14.
Data- driven marketing by Series: Times Business series
Edition:
Material type: Text Text
Publication details: Hoboken Wiley 2010
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.12 JEF/D.

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15.
Marketing models by Series:
Edition:
Material type: Text Text
Publication details: Australia Cengage 2013
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:519.237 IAC/M.

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16.
Quatitative modelling in marketing and management by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey World Scientific 2016
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:51 MOU/Q. Raipur (1)Call number: 658.800727 MOU-16.

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17.
No cover image available
Simulation of market processes by Series: IBER special publications, 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley Institute of Business and Economic Research University of California 1962
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 B2S4.

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18.
No cover image available
Causal models in marketing Bagozzi, Richard P by Series: Theories in marketing series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Wiley 1980
Availability: Items available for loan: Ahmedabad (1)Call number: 658.83 B2C2.

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19.
No cover image available
Buyer decision making Dickinson, Roger A. by Series: Research Program in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkeley, California Institute of Business and Economic Research, Unvi., of Cali. 1967
Availability: Items available for loan: Ahmedabad (2)Call number: 658.83 D4B8 - 1, ...

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20.
No cover image available
A decision sequence analysis of developments in marketing communications Ray, Michael L. by Series: Marketing Science Institute, Working paper, Preliminary research report
Material type: Text Text
Publication details: Cambridge,Mass Marketing Science Institute 197
Availability: Items available for loan: Ahmedabad (1)Call number: 658.8 R2D3.

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