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1.
Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice-Hall, c1979
Availability: Items available for loan: Visakhapatnam (1)Call number: 658.8 ABE.

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2.
Strategic market management / David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley & Sons, c1998
Online resources:
Availability: Items available for loan: Indore (1)Call number: 658.8 A2S8.

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3.
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: Indore (1)Call number: 658.802 H6H4.

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4.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Indore (1)Call number: 658.802 M2W2.

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5.
Developing business strategies / David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1998
Online resources:
Availability: Items available for loan: Indore (1)Call number: 658.4012 D3A2.

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6.
Marketing channel management : a customer-centric approach / Pingali Venugopal. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks : Response Books, 2001
Online resources:
Availability: Items available for loan: Indore (1)Call number: 658.84 M2V3.

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7.
Strategic marketing management / readings selected by Robert J. Dolan. by Series: Practice of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Publications, c1991
Availability: Items available for loan: Indore (1)Call number: 658.802 D6S8.

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8.
Strategic marketing management / Carol H. Anderson, Julian W. Vincze. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Indore (1)Call number: 658.802 A6S8.

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9.
Marketing knowledge management : managing knowledge in market oriented companies / Gabriele Troilo. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2006
Online resources:
Availability: Items available for loan: Indore (1)Call number: 658.802 T7M2.

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10.
The marketing plan handbook / Marian Burk Wood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005
Online resources:
Availability: Items available for loan: Indore (1)Call number: 658.802 W6M2.

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11.
AMA handbook for managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Lincolnwood, Ill., USA : American Marketing Association ; NTC Business Books, c1997
Other title:
  • Handbook for managing business to business marketing communications
  • Managing business to business marketing communications
Availability: Items available for loan: Kozhikode (1)Call number: 658.8:366.63 BON;1 .

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12.
How to write a successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1997
Availability: Items available for loan: Kozhikode (1)Call number: 658.8.012.2(035) HIE .

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13.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: Kozhikode (1)Call number: 658.8(078.7) KER .

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14.
Business wargames / Barrie G. James. by
Edition: 1st US ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Abacus Press, 1985
Availability: Items available for loan: Kozhikode (1)Call number: 658 JAM .

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15.
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c1995
Availability: Items available for loan: Kozhikode (1)Call number: 658.8(100) JEA .

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16.
Marketing campaigns / Diane Canwell. by Series: The marketing toolkits series
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : International Thomson Pub. Europe, c1998
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 CAN .

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17.
Breaking compromises : opportunities for action in consumer markets from the Boston Consulting Group / edited by Michael J. Silverstein and George Stalk, Jr. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 2000
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 366.01 SIL .

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18.
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, c2003
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.89.009.7 ROB .

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19.
Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits / Kevin Clancy, Peter Krieg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.8 CLA/Y .

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20.
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers / edited by Andrew R. Thomas ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger Publishers, 2007
Online resources:
Availability: Items available for loan: Kozhikode (1)Call number: 658.87 THO/P .

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