Industrial Marketing
Ghosh, P. K.
Industrial Marketing Ghosh, P. K. - New Delhi Oxford University Press 2006 - xvi, 568 p.
industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
9780195677942
Industrial marketing
658.8
Industrial Marketing Ghosh, P. K. - New Delhi Oxford University Press 2006 - xvi, 568 p.
industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
9780195677942
Industrial marketing
658.8