Industrial Marketing Ghosh, P. K.

By:

Ghosh, P. K

Material type: Text

TextPublication details: New Delhi Oxford University Press 2006Description: xvi, 568 pISBN:

9780195677942

Subject(s):

Industrial marketing

DDC classification:

658.8

Summary: industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	658.8 G4I6 (Browse shelf(Opens below))	Available		162979

Total holds: 0

industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.

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