Industrial Marketing (Record no. 297463)

MARC details
000 -LEADER
fixed length control field 00855nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140323b2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780195677942
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ghosh, P. K.
9 (RLIN) 59645
245 ## - TITLE STATEMENT
Title Industrial Marketing
Statement of responsibility, etc. Ghosh, P. K.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Oxford University Press
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 568 p.
365 ## - TRADE PRICE
Price amount INR 295.00
520 ## - SUMMARY, ETC.
Summary, etc. industrial Marketing is a comprehensive textbook specially designed to meet the needs of management students. Users will find this book highly useful for its coverage of organizational buying and buyer behavior, strategy formulation in industrial markets, and product, channel, and price planning for industrial goods and services explained caselets, tables, flow charts, and diagrams.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Industrial marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Ahmedabad Ahmedabad   04/09/2009 1 658.8 G4I6 162979 09/10/2018 03/10/2018 04/09/2009 Book

Powered by Koha