Corporate brand personality :
Everett, Lesley,
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. - London : KoganPage, 2016. - xii, 192 pages : illustrations ; 23 cm
æorporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.
9780749471378 (paperback)
2015-040425
Branding (Marketing)
Social responsibility of business.
Corporate culture.
Consumer behavior.
BUSINESS & ECONOMICS / Strategic Planning.
BUSINESS & ECONOMICS / Leadership.
BUSINESS & ECONOMICS / Management.
HF5415.1255 / .E93 2016
658.827 / EVE
Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett. - London : KoganPage, 2016. - xii, 192 pages : illustrations ; 23 cm
æorporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.
9780749471378 (paperback)
2015-040425
Branding (Marketing)
Social responsibility of business.
Corporate culture.
Consumer behavior.
BUSINESS & ECONOMICS / Strategic Planning.
BUSINESS & ECONOMICS / Leadership.
BUSINESS & ECONOMICS / Management.
HF5415.1255 / .E93 2016
658.827 / EVE