Corporate brand personality : re-focus your organization's culture to build trust, respect and authenticity / Lesley Everett.

By:

Everett, Lesley [author.]

Material type: Text

TextPublication details: London : KoganPage, 2016.Description: xii, 192 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780749471378 (paperback)

Subject(s):

DDC classification:

658.827 EVE 22

LOC classification:

HF5415.1255 .E93 2016

Other classification:

BUS063000 | BUS071000 | BUS041000

Summary: æorporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Calcutta	658.827 EVE (Browse shelf(Opens below))	Available		IIMC-144277
Book	Sirmaur	658.827 EVE (Browse shelf(Opens below))	Available		000862

Total holds: 0

æorporate Brand Personality addresses the increasing need for organizations to re-focus and re-align their corporate culture in order to compete in a business world that today demands trust, respect and strong values.

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