Franchising strategies : the entrepreneur's guide to success
Teixeira, Ed
Franchising strategies : the entrepreneur's guide to success - New York Routledge 2023 - 172p.
1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends
This book provides a comprehensive guide on franchising, focusing on small to medium-sized businesses. It uses case studies, data, and research reports to guide readers through the franchise industry. The guide covers the franchising business model, economic impact, regulations, critical factors influencing success, feasibility analysis of franchising ideas, implementation components of franchising strategies, regional development plans, and future trends. It is a valuable resource for entrepreneurs and undergraduate and postgraduate students interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
9780367458423
Franchises (Retail trade)
Small business - Management.
Strategic planning
658.8708 / TEI
Franchising strategies : the entrepreneur's guide to success - New York Routledge 2023 - 172p.
1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends
This book provides a comprehensive guide on franchising, focusing on small to medium-sized businesses. It uses case studies, data, and research reports to guide readers through the franchise industry. The guide covers the franchising business model, economic impact, regulations, critical factors influencing success, feasibility analysis of franchising ideas, implementation components of franchising strategies, regional development plans, and future trends. It is a valuable resource for entrepreneurs and undergraduate and postgraduate students interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
9780367458423
Franchises (Retail trade)
Small business - Management.
Strategic planning
658.8708 / TEI