Franchising strategies : the entrepreneur's guide to success
Publication details: Routledge 2023 New YorkDescription: 172pISBN:- 9780367458423
- 658.8708 TEI
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | Jammu General Stacks | Non-fiction | 658.8708 TEI (Browse shelf(Opens below)) | Available | IIMJ-9126 |
1. Introduction to Franchising 2. Fundamentals of Franchising 3. The Relevancy of Emerging Franchise Performance 4. Evaluating the Franchise Venture 5. Preparing for New Franchise Launch 6. Developing Franchisor Organizational Capabilities 7. Franchise System Development 8. Franchisor Support and Services 9. Franchise Relationship Management 10. Franchise Trends
This book provides a comprehensive guide on franchising, focusing on small to medium-sized businesses. It uses case studies, data, and research reports to guide readers through the franchise industry. The guide covers the franchising business model, economic impact, regulations, critical factors influencing success, feasibility analysis of franchising ideas, implementation components of franchising strategies, regional development plans, and future trends. It is a valuable resource for entrepreneurs and undergraduate and postgraduate students interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
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