Marketing strategy: a decision focused approach (Record no. 209126)

MARC details
000 -LEADER
fixed length control field 01332nam a22001817a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171005b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789339205263
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.87
Item number W2M2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 133565
245 ## - TITLE STATEMENT
Title Marketing strategy: a decision focused approach
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. McGraw Hill Education
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 547 p.
520 ## - SUMMARY, ETC.
Summary, etc. Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. (http://www.mheducation.co.in/9789339205263-india-marketing-strategy-a-decision-focused-approach)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing - Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John
9 (RLIN) 336133
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd, Harper W.
9 (RLIN) 336134
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Nagpur Nagpur General Stacks 14/10/2017 8 558.75   658.87 W2M2 IIMN-000710 14/10/2017 745.00 14/10/2017 Book

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