Marketing strategy: a decision focused approach

By:

Walker, Orville C

Contributor(s):

Material type: Text

TextPublication details: New Delhi McGraw Hill Education 2017Description: 547 pISBN:

9789339205263

Subject(s):

Marketing - Management

DDC classification:

658.87 W2M2

Summary: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. (http://www.mheducation.co.in/9789339205263-india-marketing-strategy-a-decision-focused-approach)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Nagpur General Stacks	Non-fiction	658.87 W2M2 (Browse shelf(Opens below))	Available		IIMN-000710

Total holds: 0

Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The Seventh Edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition. (http://www.mheducation.co.in/9789339205263-india-marketing-strategy-a-decision-focused-approach)

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