The handbook of customer satisfaction and loyalty measurement / Nigel Hill and Jim Alexander

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TextPublication details: Aldershot, Hampshire, England : Gower ; Burlington, VT : Ashgate, c2006Edition: 3rd edDescription: xiv, 273 pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Indore	658.8343 H4H2 (Browse shelf(Opens below))	Available		IIMI-19161

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Previous	658.8343 B2O8 Overpromise and overdeliver :	658.8343 D3S2 Satisfaction :	658.8343 G4A8 Authenticity: what consumers really want /	658.8343 H4H2 The handbook of customer satisfaction and loyalty measurement /	658.8343 K2C7 Creating images and the psychology of marketing communication /	658.8343 K2N3 The new strategic brand management:	658.8348 K4M2 Kids as customers:	Next

Includes bibliographical references (p. [261]-263) and index

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