Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché.
Material type: TextPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 3rd edDescription: xxiii, 393 p. : ill. ; 26 cmISBN:- 0256261180
- 658.8/02 21
- HF5415.13 .W249 1999
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Indore | 658.802 M2W2 (Browse shelf(Opens below)) | Available | IIMI-3533 |
Total holds: 0
Browsing Indore shelves Close shelf browser (Hides shelf browser)
658.802 M2T2 Marketing planning : | 658.802 M2V2 Marketing communications: | 658.802 M2V9 Marketing action plan for growing business / | 658.802 M2W2 Marketing strategy : | 658.802 M2W3 Market segmentation: | 658.802 M2W3 Marketing plan: | 658.802 M2W3 Market segmentation: |
Includes bibliographical references and indexes.
There are no comments on this title.
Log in to your account to post a comment.