Corporate identity:making business strategy visible through design Olins, Wally
Material type: TextPublication details: Boston, Mass. Harvard Business School Press 1990Description: 224 pISBN:- 087584250X
- 658.4
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book | Ahmedabad General Stacks | 658.4 O5C6 (Browse shelf(Opens below)) | Available | 124812 |
Total holds: 0
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In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
(https://www.goodreads.com/book/show/1224268.Corporate_Identity?from_search=true)
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