An introduction to revenue management for the hospitality industry: principles and practices for the real world Tranter, Kimberly A.

By:

Tranter, Kimberly A

Contributor(s):

Publication details: Upper Saddle River Pearson Prentice Hall 2009Description: xvi, 335 pISBN:

9780131885899

Subject(s):

DDC classification:

647.94068

Summary: Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. (Source: www.alibris.com)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	647.94068 T7I6 (Browse shelf(Opens below))	Available		167759
Book	Shillong		Available		IIMSH-0009361

Total holds: 0

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Includes bibliographical references and index.

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. (Source: www.alibris.com)

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