Advertising & IMC: principles and practice

By:

Moriarty, Sandra E

Material type: Text

TextPublication details: 2012 Pearson/Prentice Hall BostonEdition: 9th edDescription: xxviii, 657 pISBN:

9780132163644

Subject(s):

Advertising - Study and teaching

DDC classification:

659.1 M6A2

Summary: Advertising tracks the changes in todayHs dynamic world of media and marketing communication as well as the implications of these changes to traditional practiceHand presents them to students through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todayHs advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.(http://www.pearsonhighered.com/product?ISBN=9780132163644)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	659.1 M6A2 (Browse shelf(Opens below))	Available		176729

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Advertising tracks the changes in todayHs dynamic world of media and marketing communication as well as the implications of these changes to traditional practiceHand presents them to students through an accessible, well-written approach.The ninth edition highlights the increasing importance of consumers as the driving force in todayHs advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.(http://www.pearsonhighered.com/product?ISBN=9780132163644)

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