Commodity advertising : the economics and measurement of generic programs / Olan D. Forker and Ronald W. Ward.

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TextPublication details: New York : Lexington Books, c1993.Description: x, 294 p. : ill. ; 24 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Ahmedabad	659.113 F6C6 (Browse shelf(Opens below))	Available		129126

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Previous	659.113 A4H6 How Asia advertises: the most successful campaigns in Asia-Pacific and the marketing strategies behind them	659.113 C6T3 10 ways to screw up an ad campaign: ...and how to create ones that work	659.113 E5C2 Campaign planning	659.113 F6C6 Commodity advertising :	659.113 I6P6 Poster audience surveys: an investigation into poster campaign audiences based on surveys in Ipswich and the West Midlands conurbation	659.113 Q8A2 Advertising campaigns: formulation and tactics	659.113 S2S8/88 Strategic advertising campaigns	Next

Includes bibliographical references (p. 275-285) and index.

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